App Advisory Plus: What’s it all about and why are we founding members?

app advisory plus founding member

Kinder Pocock are proud to be amongst the 20 founding members of new organisation App Advisory Plus. But, I hear you ask, why is it so important to get involved right at the outset, and what’s it all about anyway?

But firstly, why do we need App Advisory at all?

In our digital world, we love using Xero, beautiful cloud accounting software. It’s super easy to use, you can access it anywhere, any time, from any device, and it has a whole eco-system of over 850 integrated apps.

I’d say that any business, or any part of your business can be managed online with Xero connected to the right apps.

And more than that, as your digital accountant, it’s up to us to talk to you about the right apps, which will streamline your business and free up your time, leaving you more time to do what you love!

But how do we know which are the right apps, when there are 850 to wade through?

The simple answer is, we can’t! So this is exactly why we need someone to advise on the right apps for your business, and for your specific needs.

This is where our friends at App Advisory Plus come in with their superhero capes!

What is App Advisory Plus?

App Advisory Plus is a completely independent app database for accountants and bookkeepers, driven by a community platform and first line support app helpdesk.

Apps will be strictly vetted before being able to join, and will have authorised integrations with the key accounting platforms, including Xero, Quickbooks, Freeagent, Kashflow and Sage.

App Advisory Plus will also provide app specific education, built together with the vendor apps, and this will be continually added to and improved upon.

Basically it will give us a one stop shop to find out more about a specific app, or to find the right app to solve a specific problem.

Who is behind App Advisory Plus?

3 of the most knowledgable and inspirational individuals in the cloud accounting space! Their focus is on providing the best solutions to their clients, and we are very lucky that they have decided to help other bookkeepers and accountants too!

Will Farnell, Frankie Kay, James Kay: of Farnell Clarke, who have been 100% cloud since 2009!

Emma Fox: Founder of Fresh Financials, 100% cloud bookkeepers since 2013, and 100% paperfree since 2014

We already work with both Emma and Jonathan with mutual clients, and have been friends in the Xero world for years, so it really is a no brainer to join as a founder member, and to gain from their combined knowledge, and in turn to support them!

To find out more:

For accountants and bookkeepers: head to App Advisory Plus.

For app vendors: head to the App Advisory Plus vendor page.

For business owners: have a look at our Xero page for the apps we use (this page is constantly being updated) and get in touch for help with app solutions.

Thanks for reading!


making tax digital ready


Kinder Pocock are an approachable cloud-savvy firm of accountants based in Herefordshire but supporting businesses on the move.

We specialise in Security/Technology, Design and Indie Hospitality businesses.


01432 273400

Contact Us to see how we can help